Stakeholders’ perception of collaborative stores in the city of São Paulo

The sharing economy is a recent phenomenon that has emerged due to its growing expansion in the market and media. objective present perception of stakeholders about collaborative stores city São Paulo. Collaborative are retail structures engaged shared economy. research exploratory, qualitative multiple case study. Eight interviews were conducted with semi-structured questions stakeholders. It was concluded foster entrepreneurship, especially for managers small businesses or individual entrepreneurs, serving as laboratory development brands products.